San Francisco has some of the most valuable real estate in the world, and your home is no exception — it might even be your most prized asset. With so much money at stake in such a significant transaction, you want to hire someone with expertise and dedication to represent your interests and negotiate effectively on your behalf.
I’m honored that you’ve chosen to meet with me to discuss selling your home. Besides being a successful agent, I’ve lived in San Francisco for over 30 years and am myself a local homeowner and landlord.
Expert Negotiation
I endeavor to learn as much as possible about the other parties: their qualifications, motivations, circumstances; how they do business; and their needs, wants, and priorities. I will negotiate shrewdly and aggressively to achieve the highest possible price and best terms—while minimizing any future liability by maintaining the highest ethical standards as your fiduciary representative.
Market Knowledge
I’m up to date on comprehensive knowledge of current values, conditions and trends in the San Francisco real estate market.
Valuable Relationships
With career longevity comes valuable relationships. Using Top Agent Network broker-to-broker marketing, and by mining my existing relationships across the city, I can reach agents who represent the buyers most likely to consider purchasing your home.
The more information you have, the better decisions you will make.
WHAT I OFFER
Reliance
Experience helps me counsel you on your full range of options and strategies—and the potential risks and rewards of each one. I’ve created over 150 transaction success stories in all kinds of markets. Most clients find that very helpful.
FAQs
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
DISTINGUISHING CHARACTERISTICS
I look for ways to set your property apart from other listings currently on the market. There are things that you love about your home; I want to make sure that buyers see those things in the same light you do and appreciate the fine points of your home.
Preparing your property to show is not a matter of taste, but strategy. Many of the things we can do to prepare your home for marketing and showing cost comparatively little, yet can dramatically enhance market response and value. The strategies I employ are focused on one thing: making your property more enticing, so we can make you more money.
DESIGNED TO SELL
TIGHT PREPARATION
Together, we will come up with a plan to prepare and market your property to achieve your goals. The best plans are clear and well defined from the start. The more you tell me about what you want, the more I can get you what you want.
DIGITAL ADVERTISING
PRECISE: Run a geo-targeted mobile ad campaign to reach buyers in the right place, at the right time. Create a geofence around the neighborhoods where you’d like your ads to be seen. These ads will appear in mobile apps and will re-target viewers on their desktops or laptops.
ANALYZE: The Digital Ad Tool allows me to launch optimized Facebook and Instagram ad campaigns to promote properties to a highly targeted audience. Once the listing ad campaign is live, I can provide you with real-time, detailed results.
RESULTS: Reaches passive buyers / Drives more private tour requests / Brings more open house visitors / Accelerates the transaction timelineImproves chances of multiple offers / Can dive a higher purchase price
I market your property with professionally designed materials, digital media advertisements, and direct mail or email campaigns to agents, neighbors and clients.
Color Statements
FAQ
Email Blast
PHOTOGRAPHY & VIDEO
I have the excellent professional marketing assets to present both your home and neighborhood as a lifestyle to prospective buyers.
STRATEGIC MARKETING
ONLINE:
Having a web marketing strategy is crucial in an era when almost all prospective buyers will find out about your home on-line.
Your home will automatically be posted to over 1,000 websites with global reach, including:
Coming Soon / SIDE / TAN
MLS (Multiple Listing Service)
Cooperating Brokers; Redfin, Sotheby’s, Coldwell Banker, Compass
Zillow / Zillow-Leju ~ Most popular Real Estate Site
Floor plans
We will discuss pricing in depth when we meet. Intelligent pricing is among the most crucial determinants of a successful sale. There are different strategies depending on your motivation - price below, at or above the market - we will review the potential outcome of each. It will be your decision.
7 Days
The period of time during which your home receives peak attention once it has been listed.
PRICING & VALUE
HOW BUYERS SEE VALUE
My value to you is in Marketing and Negotiation but understanding how buyers make their decision is critical. Ultimately the Buyer will decide the current value of your home. Together we will review market data and available properties that Buyers may have seen.
How Buyers Decide What to Offer:
Market Comparables [Data]
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Trends / Market Direction
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Market Comparables [What else Buyers are seeing]
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Perceived defects
9%
The average percentage below market value that homes sell for after 24 weeks on the market
100%
Of properties sell at an amount a Buyer is willing to pay.
